Week 7 company assignment
- 1. Two Car brewing CompanyMarcus Schroeder
- 2. Two Car Brewing CompanyWhen was the last time you enjoyed a locally brewed craft beer?The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US.The Facts: Florida ranks #41 nationwide in the number of breweries per capita.
- 3. Two Car Brewing CompanyWE MAKE GREAT BEER!The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants.Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.
- 4. Two Car Brewing CompanyThe IndustryDogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009.Dogfish Head only produces 0.0002% of the world’s beer.The beer industry is HUGE!
- 5. Two Car Brewing CompanyTarget MarketTwo Car will initially target local craft beer drinkersCraft beer currently accounts for approximately 5% of the beer sold in the US.Two Car Brewing Company will not target the “light lager” beer market. Huge, multinational corporations currently control 95% of this market.
- 6. Two Car Brewing CompanyTop 3 CompetitorsTampa Bay Brewing CompanyDunedin BreweryCigar City Brewing Company
- 7. Two Car Brewing CompanyBusiness ModelProvide an alternative for local restaurants who want to deliver choice to their customers.Focus on product quality to compete in the craft beer market, not the mass beer market.Start small and manage growth responsibly to keep equipment and production costs in line with sales revenues.
- 8. Two Car Brewing Company
- 9. Two Car Brewing Company
- 10. Two Car Brewing Company
- 11. Two Car Brewing Company
- 12. Two Car Brewing Company
- 13. Two Car Brewing CompanyMilestonesRaise capital from family and personal savingsIncorporate and acquire business licensesBegin brewing and marketingEstablish salesCall to ActionInvolve customer base in brew days and beer educationExpand social networking to increase brand exposureAsk faithful customers to “spread the word”